GMetrix Entrepreneurship and Small Business (ESB) Certification Practice Exam 2026 - Free ESB Certification Practice Questions and Study Guide

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In the Lean Startup process, which statement best distinguishes discovery from validation?

Discovery tests traction and willingness to buy with a minimum viable product.

Validation tests problem-solution fit by learning customer needs.

Discovery tests problem-solution fit by learning customer needs; validation tests traction and willingness to buy with a minimum viable product.

Discovery is about marketing; validation is about hiring.

In Lean Startup work, discovery is about learning what customers truly need and whether the proposed solution fits that need. It’s a learning-focused phase that seeks problem-solution fit by talking to customers, exploring pains, and testing concepts without demanding a purchase. Validation, on the other hand, shifts to proving there is real demand and a viable path to revenue. It uses a minimal product or MVP to test traction and whether customers would actually buy, reflecting willingness to pay and adoption.

So the best distinction is: discovery tests problem-solution fit by learning customer needs, while validation tests traction and willingness to buy with a minimum viable product.